Marketing Mavens

Creative Women in Business – these three talented marketing mavens will share their expertise on how to utilize marketing strategy, public relations, and digital/social media to promote and grow your businesses.

Megan Wagner- is a creative and forward-thinking marketing communications professional with more than a decade of experience in the media, academic and retail environments. She has a successful track record in marketing communications strategy, research, brand management, public and media relations, digital media, social media and web content development.

Megan is the Owner / CMO of MW MarCom. MW MarCom teams up with small and medium-sized businesses to craft customized and innovative marketing communications plans and campaigns. Areas that we specialize in include social media strategy, public relations, media planning and buying, content strategy and graphic design.

Megan has a Bachelor of Science, Business Administration / Marketing from Indiana State University and an M.A., Integrated Marketing Communications from Saint Bonaventure University.

Megan is the recipient of the 2011 Silver MarCom Award for excellence in the IMC program.

Website: www.mwmarcom.com
Facebook: www.facebook.com/mwmarcom
Twitter: @MeganMWagner
LinkedIn: www.linkedin.com/in/meganmwagner

Heather Harris – is a creative thinker who loves to laugh, and has a passion for people, art, and sharing. Heather has extensive experience working as a marketing professional in many large organizations including Fisher-Price, Rich Products and Bausch & Lomb and has lead the development of hundreds of products. Heather has created and executed communication strategies for multiple brands that involved TV, print, in-store, packaging and collateral marketing materials. As a Professor of Integrated Marketing Communications at St. Bonaventure University, Heather teaches Integrated Marketing Communications, Social & Digital Media and Market Research.

Heather is also an artist and has just recently finished illustrating and publishing her second children’s book Clover and the Shooting Star. Heather has an MFA Illustration from Academy of Art University, An MBA, Finance & Economics from University of Rochester - Simon Business School and a BS, Marketing from Syracuse University.

Erin Haskell – is a media and marketing professional who specializes in strategy, planning and negotiation of traditional and emerging/digital media buys for agency clients. She is a media supervisor at Crowley-Webb where she is responsible for strategy, planning and negotiation of traditional and emerging/digital media buys for Crowley Webb's clients. Erin develops and executes research based, cost efficient, targeted traditional and digital media recommendations for B2B and B2C clients across a variety of verticals, including financial services, pharma, healthcare, industrial machinery, niche real-estate, and higher education categories. Erin is also an adjunct advertising professor at St. Bonaventure University.

Erin has an MA, Integrated Marketing Communications from Saint Bonaventure University, A BS, Dual degree Marketing/Management from Canisius College and a Certificate, International Business Administration from Beijing Institute of Technology

LinkedIn: www.linkedin.com/in/erinlhaskell